Ranch Real Estate Form Information

Basic Information

What is your role?

Agent

Broker

Marketing Director/Coordinator

Owner/Principal

Other

If other, please specify what your role is.

What brokerage or company are you with?

How many ranch real estate listings per year do you typically hire someone to capture photo or video content for?

1-3

4-6

7-10

11-20

20+

We do not currently hire this out.

Current Media Process

Who currently handles the media for your ranch real estate listings?

Freelancer

Media agency

In-house team

A mix of multiple providers

We do it ourselves

Other

If other, please specify who handles the media for your ranch real estate listings.

Are you usually using the same media provider for every property, or does it change depending on the listing?

Different provider depending on the property

Different provider depending on location

Different provider depending on budget

Different provider depending on availability

Other

If other, please specify.

Please provide the name of the company or companies that you typically work with.

What types of media are you currently using on ranch real estate listings? (Select all that apply)

PhotographyAgent intro / walkthrough videosDrone photographyMaps / property graphicsDrone videoBrochures or print materialsProperty tour videoWebsite or landing page for the listingShort-form social media clipsOther

If other, please specify what types of media you are currently using on ranch real estate listings.

Turnaround Time & Editing Expectations

How many business days does it typically take your current media provider to deliver edited photos?

1-2 business days

3-5 business days

6-10 business days

10+ business days

It depends on the property

Not sure

How many business days does it typically take your current media provider to deliver edited videos?

1-3 business days

4-7 business days

8-14 business days

15+ business days

It depends on the project

Not sure

Are sky replacements, dusk photos, or advanced photo edits included in your current media package, or are they an additional cost?

Included in the standard package

Available for an additional cost

Not offered

Not sure

Other

If other, please specify if they are an additional cost.

What types of editing are not currently included that you wish were included? (Select all that apply)

Sky replacementsMap overlaysDusk or twilight photo editsSocial media crop versionsObject removalShort-form video editsEnhanced color correctionAgent branded versionsProperty line or boundary graphicsOther

If other, please specify what types of editing you wish were included.

Do you currently pay rush fees or overnight delivery fees for ranch real estate media?

Yes

Sometimes

Not sure

If yes, what are those rush fees typically for? (Select all that apply)

Edited photosEdited videosDrone footageShort-form social clipsBrochure or print materialsListing website or landing pageOther

If other, please specify what are those rush fees typically for.

How much do you typically pay for rush fees or expedited delivery?

Under $250

$250-$500

$500-$1,000

$1,000+

It depends on the project

We do not currently pay rush fees

If rush or overnight delivery was available, how much would you be willing to pay for it?

Under $250

$250-$500

$500-$1,000

$1,000+

It depends on the project

I would not be willing to pay extra for rush delivery

Budget & Payment Structure

Who typically pays for the media on your ranch real estate listings?

The brokerage pays

The individual agent pays

The seller pays

The cost is split between agent and brokerage

The cost is built into the listing agreement

It depends on the property

Other

If other, please specify who typically pays for the media on your ranch real estate listings.

How do you currently determine the media budget for each property?

Flat budget per listing

Based on the listing price

Based on the size of the property

Based on the expected commission

Based on what the seller is willing to pay

Based on what the property needs to sell well

We do not have a set process

Other

If other, please specify how you determine the media budget for each property.

When budgeting for media, do you prefer a flat rate per property or a percentage-based structure tied to the listing price?

Flat rate per property

Percentage of the listing price

Tiered pricing based on property value

Tiered pricing based on acreage or scope

Depends on the listing

Not sure

What is your typical media budget for a ranch real estate listing?

Under $1,000

$1,000-$2,500

$2,500-$5,000

$5,000-$10,000

$10,000+

It depends heavily on the property

Booking & Communication Preferences

When booking someone to capture content for a listing, how do you usually prefer to schedule the job?

Phone call

Website booking form

Text message

Online calendar / scheduling link

Through an assistant or marketing team

Other

If other, please specify how you usually prefer to schedule the job.

When booking media for a listing, do you prefer custom pricing or pre-made packages?

Fully custom pricing for each property

Pre-made packages with clear deliverables

A mix of packages with optional add-ons

Not sure

What would make the booking process easier for you?

Package & Service Preferences

If a media company offered ranch real estate packages, what would you want included? (Select all that apply)

Professional photographyMaps / boundary graphicsDrone photosBrochure designDrone videoListing website or landing pageFull property videoPaid ad campaign setupShort-form social clipsSocial media posting supportAgent talking-head videoOtherLifestyle footage

If other, please specify what you would want included.

Would you be more likely to book a media provider if the package clearly showed what was included and what each tier cost?

Yes

Maybe

Depends on the property

For higher-end ranch listings, would you consider spending more on media if it helped create stronger marketing material for your own brand, the property and the brokerage?

Yes

Maybe

Depends on the listing price

Pain Points & Feedback

What is your biggest frustration when hiring someone for ranch real estate media?

What do you feel most media providers do not understand about ranch, land, or recreational real estate?

What separates an average media provider from a great ranch real estate media company?

Is there anything you wish media companies offered that you do not currently see in the market?

Would you be open to a follow-up conversation to discuss your answers in more detail?

Yes

If yes, what is the best contact information for you?

Farm and Ranch Real Estate Questionnaire

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